The Merchants of Cool
The Merchants of Cool

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

February 27, 200155 min★ 7.2EN
DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

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Cast

Douglas Rushkoff
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Christina Aguilera
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Greg Berlanti
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Jessica Biel
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Adam Carolla
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Fred Durst
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Malcolm Gladwell
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Carson Daly
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Lewis Goldstein
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